Marketing strategies and best practices
23 articles
AI for social media, broken down by what you actually need it for: captions, scheduling, images/video, and analytics. Honest picks, real pricing, no hype.
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A category-by-category guide to AI marketing tools for small businesses: content creation, scheduling, ads, and copywriting, with real tools and where each one fits.
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AI marketing tools sorted by job: content creation, scheduling, ad creative, analytics, and customer chat. Real tools, honest tradeoffs, current 2026 pricing.
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The best social media scheduling tools in 2026, compared on real pricing, best-for fit, and honest limitations, from Hootsuite to Buffer to Scalio.
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The best time to post on Facebook in 2026, backed by Sprout Social and Buffer's latest data, plus a 5-minute way to find your own Page's best window.
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The best time to post on Instagram, backed by data from Sprout Social, Buffer, and Hootsuite — plus how to lock these slots into a real content calendar.
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The best time to post on Instagram in 2026, backed by Sprout Social and Hootsuite's latest data, plus what Instagram's Head of Product actually says.
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The best time to post on LinkedIn in 2026, backed by Sprout Social and Buffer's latest B2B data, plus what actually moves LinkedIn's algorithm.
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The best time to post on TikTok in 2026, why Sprout Social, Buffer, and RecurPost disagree, and what actually decides your reach on the For You Page.
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The best time to post Reels in 2026, backed by a 20,000-Reel Adobe dataset, Buffer's 9.6M-post study, and what multiple creators independently do.
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An honest Blaze AI alternative review: real 2026 pricing, what the tool actually does well, and which alternative fits depending on your actual need.
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What a content calendar is, why 'post consistently' fails without one, and how to build a working content calendar in under an hour, no empty spreadsheet required.
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Looking for a Hootsuite alternative or Buffer alternative on a small budget? Compare real 2026 pricing, features, and what each tool actually gets you posting.
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Looking for a Hootsuite alternative? Compare real pricing, features, and what small business owners actually need before you switch tools in 2026.
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How often to post on social media, platform by platform: Instagram, Facebook, LinkedIn and TikTok cadence backed by Sprout Social and Hootsuite's 2025 data.
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How to create a social media calendar from scratch in 5 steps: audit, pick platforms, batch-plan buckets, fill it in, then schedule. Free template included.
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Looking for a Later alternative? Compare Later's real 2026 pricing against Buffer and Scalio, and see what actually matters before you switch tools.
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A ready-to-use social media calendar template with a real weekly example, column-by-column setup, and a content pillar rotation you can copy today.
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Download a free social media calendar template (CSV, opens in Google Sheets or Excel) with real example rows for a salon and a boutique. No sign-up.
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A categorized list of 100+ social media content ideas you can post today, behind-the-scenes, festival posts, UGC prompts, and more for Indian small businesses.
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A big, actually-usable bank of social media content ideas for small businesses, organized by content type, day of the week, and industry, salon, boutique, and more.
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PPC advertising is becoming more expensive and complex. AI ads help brands create high-performing creatives faster and reduce wasted ad spend.
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Learn the data-backed strategies that top e-commerce brands use to boost sales with AI photography.
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